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Figure out your brand's vision and mission to grow
A brand's mission and vision are one of three parts in your brand's core that are required to give your brand a purpose. This is not for you and what…
The 4 phases of creating your brand
If you are ready to start working on your brand, then this is for you. The following article talks about the four phases of creating your brand.
Using templates in your brand and how to create your own
Everybody knows what templates are, something that can be used as a pattern for future items.
The biggest mistakes to avoid when creating your brand
There are three common mistakes that pretty much all entrepreneurs make at one point or another when working on their brands.
How to create your brand guidelines
This brand style guide is what is also known as brand guidelines. Inside this one huge asset, you’re going to find everything you or anybody else is…
How to use your strategy to create stunning visuals for your brand
What does it mean to have your visuals based on strategy?
What is a competitor analysis and why you want to do it
Your competitors come in two flavours – direct and indirect. Learn more about them and how to find your spot.
How to position your brand to be seen by future clients
And no, not positioning or inventing a new product in a missing gap, but your brand itself!
How to discover your brand's target audience
And how to focus solely on them to turn them into clients
A brand is not a logo!
There is so much more involved in creating a brand than finding a cool logo or getting a memorable design down.
Rebranding vs facelift vs a brand update
Rebranding isn't always visual. And while your strategy has a huge impact on your visuals, changing your brand strategy doesn't always mean changing…
7 reasons to create a brand for your business
A brand helps you connect with your audience on an emotional level. The point is to make your audience feel good when they become your clients.
© 2025 Kristina Konstantinova
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