Konstant and new

Brands based on strategy

Hi, my name is Kristina. I am a Brand Creator, Coach, and Consultant who helps business coaches transform their business know-how into brands that help them attract and keep their ideal clients.

Konstant and New

Brands based on strategy

Hi, my name is Kristina. I am a Brand Creator who helps business coaches transform their business know-how into brands that help them attract and keep their ideal clients.

Find the missing piece of your brand

The DFY Visual Identity Service is specifically designed to help you connect your business promise with your brand visuals to draw clients in.

Take control of your brand today with one of these services

take the brand personality quiz

Free Brand Personality Quiz

In order for your audience to connect with your brand, you want to give them something to connect to. Find your brand’s personality and make it more human.

brand strategy call

Strategy Call

This service is for you if you are already working on your brand and only need a little guidance on a specific topic or clarification in an area.

DIY brand creation program

DIY Brand Creation Program

Generate leads and keep them with you long-term, by guiding you through the process of creating a brand that is all you.

Hey, I’m Kristina!

Hey there! My name is Kristina and I am a brand creator, consultant, teacher, and designer. I am also a perfectionist, dancer, writer, and artist, and have a not-so-secret love of the hidden message inside design.

I am passionate about empowering female entrepreneurs to own up to their title and take control of their brands.

With a varied background including graphic and content design, publishing, dancing, editing (and a love of commas), I am able to help women build a strong foundation through research and imagination, and translate it into stunning visuals so they can show off their brand with pride.

My title is Brand Creator, because that is what your brand is – creativity based on structure.

A brand designer creates cohesive visual rules for all media, a brand strategist builds the foundation to make your brand strong. As a Brand Creator, I do all of that and more. I help you create a strong foundation, beautiful visuals, and then we find your missing piece to link those together so your brand becomes better than good enough.

Hi everyone. I’ve worked with Kristina and she is amazing. On a 30 minute call she gave me soooo many ideas for my Instagram and branding that made a huge impact. I wouldn’t have been able to make these positive changes without her.  Take her up on this offer!!  You will thank yourself!! 💜💜💜

— Victoria from Recreo

Kristina is one of the best designers I have worked with. She is extremely talented, gives swift and precise feedback and is extremely flexible. She made countless iterations for me until i was happy with the result. I would recommend her greatly and will definitely work with her again.

— Muhammad from Made by Maw

I feel like I still haven’t adequately described everything you’ve done and continue to do to help me. Beyond words. Thank you! Thank you! Thank you!

— Marianne from Storey Collective

Ready to own a brand that’s all you?

Build a brand from scratch with The Brand Framework

The Brand Framework

This step-by-step program teaches you how to grow from a freelancer into an entrepreneur, using your BRAND! Next round starts in the fall.

DFY visual identity service

DFY Visual Identity Service

Draw clients in using visuals that represent your brand’s structure while showing off that you are an expert in your field.

brand assessment

Brand Assessment

Created for those ladies that already have a brand up and running but are feeling that there is something not clicking right.

Branding Blog

  • visuals based on strategy

How to use your strategy to create stunning visuals

What does it mean to have your visuals based on strategy? Firstly, please note that a visual strategy is not the same as visuals based on strategy! When it comes to your brand, strategy comes first and then the visuals. In this article, I'm going to give some quick [...]

  • Rebranding. The what, when, and how.

Rebranding. The what, when, and how.

Having something new and fresh is always nice. It's a way to look forward and to give it a makeover. Having that before and after comparison can not only make you happy as hell to see the differences, but it can also be seen as a way to show [...]

  • the importance of style guides for your brand

The importance of style guides for your brand

When it comes to your brand, there are three different style guides I want you to think about... Design, Content, and Brand. Technically, your brand style guide can be seen as both an individual and a combination of all three. However, it does not contain only design and content. [...]

Kristina’s energy was infectious every step of the way. Her knowledge and expertise helped us create a fantastic uplifting website that answers all our professional needs…

— Benny from Wisdom of Dance

Great experience. Lots of collaboration. Answered my needs.

— Crina from Go Wellness Group

Kristina was attentive to detail from the first, clear in communication and responsive. She found the holes in a fairly tight brief at the outset and clearing those up enabled the project to run very smoothly. Her attention to detail is especially notable and so correction were made with a high degree of accuracy. I look forward to working with her again.

— James from Centre for Education Economics