The Brand Framework - What's inside it?

BUILD A BRAND THAT WILL ATTRACT YOUR IDEAL CLIENTS, NOW! Without stopping work for your current clients, questioning yourself and what you already have, or changing your entire business strategy!

Sep 16, 2024

INTRODUCING…

THE BRAND FRAMEWORK

A step-by-step program that teaches you how to get your brand out of your head and in front of your ideal clients.

One-time fee

6 monthly payments

Do you want to create a brand that will put you in front of your ideal clients?

HERE'S HOW IT ALL BREAKS DOWN…

1. Position your brand

Module one. Discover your target audience

Find out who your target audience is and who, from within, are your ideal clients to work with.
Learn how to attract your ideal clients and set boundaries for the ones you want to avoid.

Module two. Complete a market analysis

Discover your competitors in your niche, both direct and indirect, and what their extremes are.
Find out what makes you different and why your ideal clients will want to work with you.

Module three. Prepare your awareness goals

Figure out where your ideal clients are hanging out, so you can position yourself in front of them.
Set realistic and achievable goals to start and how to grow your brand awareness.

2. Build your core

Module four. Discover your purpose

Explain why you do what you do, beyond the personal reasons, focusing on a passion of yours.
Find a global cause that your brand can support and use to connect with your audience.

Module five. Outline your values

Learn how your audience has seen you until now and how to alter their perceptions for the future.
Figure out your brand’s values and what role they play in both your internal and external brand.

Module six. Reveal your vision and mission

Put your aspirations into words and tangible goals you and your brand can achieve together.
Find the steps to help you reach your ultimate goal and how to keep track of your progress.

3. Define your essence

Module seven. Express your personality

Learn what makes your brand human so it is easier for your audience to connect with it.
Discover more about your audience’s personality and take actionable steps to connect with them.

Module eight. Find your voice and tone

Learn how to speak to your audience, so you can connect with them and they listen to you.
Be comfortable talking to your audience during any event, even a global pandemic.

Module nine. Keep track of your language

Create a communication style that is unique to you and turn it into a language style guide.
Find the words that will get your entire brand message across to your audience.

4. Create your identity

Module ten. Create your visual identity

Get the most important visual aspects of your brand out with your logo, colours, and fonts.
Connect each of your decisions to your audience, so you draw them in and convert them to clients.

Module eleven. Add on your elements

Choose additional visual elements that represent your brand and make you stand out.
Decide how all of your information will be shown, including data, and other visual rules and cues.

Module twelve. Organize your assets

Combine your brand strategy and identity into a set of guidelines that you can refer to.
Create your goals and steps for growing your brand and modifying it in the future.

I want to join at a one-time fee

I want to join at 6 monthly payments

Remain authentic to yourself and your business and still reach your ideal clients!

Here is how the course works:

Note. This course is hosted on FreshLearn. If you are having any issues with finding your way around how FreshLearn works, please reach out to either me or directly to the FreshLearn team and we can help you with all the technicalities, or you can send me an email or comment with your questions.

"I feel very lucky to have crossed Kristina's path and even luckier to have taken this course. The value you will pay versus the value gained from this course does not match, it completely surpassed it. The course does not skip a beat, Kristina covers every single detail you need to build a strong foundation for your brand and leaves nothing behind. I have gained so much clarity in what I want out of my business and the direction I want to head in. The cherries on top are the one on ones with Kristina. She provided a welcoming and trusting space for open conversation that carried so much value. I have never met a better listener than Kristina, I learned so much from her as much as I did from the course itself."