Rebranding vs facelift vs a brand update

Rebranding isn't always visual. And while your strategy has a huge impact on your visuals, changing your brand strategy doesn't always mean changing your visuals.

Rebranding isn't always visual. And while your strategy has a huge impact on your visuals, changing your brand strategy doesn't always mean changing your visuals. So, before you go and start thinking about getting a new logo, new colours, new fonts... I want you to think about what is the main reason you are looking to do a rebrand and if it's actually a rebrand you're doing.

In this article, I am going to be talking about three different types of rebrands, why they are done, and what they consist of. This includes a full rebrand, a facelift, and a brand update. At the end of the day, though, you can call it whatever you want to call it, and do whatever changes you want to your brand, as long as there is a reason behind them.

Here are some of the main issues to start thinking about rebranding...

1. You never built a brand to begin with when you started your business and are finding people referring to you and your services differently from how you want to be seen.

2. You created your brand based on common trends within your industry, market, or even world events and those are no longer relevant or make you look out-of-date.

3. Your brand isn't differentiated within your industry or community, meaning that your audience can't tell the difference between your brand and your competitors.

4. Your brand is no longer relevant for your target audience or can't keep up with them, which leads to them choosing other brands to solve their problems over you.

But, before we get into those, I want to give you a quick reminder! Your brand consists of two main aspects - your strategy and your visuals. Your strategy includes your brand's positioning, core, and essence and your visuals include all the pretty things like your logo, colours, and fonts. Both of these sections include a lot of information and your visuals are heavily dependent on your strategy. Having said there, here are the three types of rebrands I want you to think about, the main issues that may lead to that type of rebrand, and what is included in it.