How to DIY your brand as a service provider
The power of creating your own brand is that you get to decide what goes in it.
The power of creating your own brand is that you get to decide what goes in it. The magic is that you already know everything that will be going in there, all you have to do is get it out and in front of the right people. And the trick? That's figuring out how to connect what you do and what you know with the people you want to work with.
That is a very important thing to keep in mind. The people you want to work with.
Don't focus on who wants your services, what is trending, or how to change it. Focus on finding the right people and connecting your services and products with them. It will take time to figure this out and it will involve a lot of trial and error. I'd love to give you a perfect framework for how everything works, but the truth is... everybody is different, every business is different, every person behind it is different, and everybody has a different idea of who their ideal clients are.
So, here are the 7 steps to help you DIY your brand as a service provider. Before you get into those though, I do have two very important notes for you to keep in mind.
Firstly, your brand comes after you've established your business.
Secondly, this is based on the idea of building an audience-based brand, not a personal or corporate one. If you want to know more details about this, check out my previous article on the different types of brands.
Now, let's get to it!
The steps
Get your business up and running and clients coming in.
Learn everything you can about the people you want to work with.
Figure out where your brand is heading and how it will get there.
Make your brand approachable and easy to connect with.
Attract the right people by creating your brand's visuals.
Use, grow, and change your brand over time as you use it.
Be prepared to fail and turn your mistakes into stepping stones.
Get your business up and running and clients coming in
As I mentioned earlier as an important step, your brand comes after you've established your business. You want to know what services you will be offering, how to price them, how to package them, and how to do them. Get some experience in doing what you love to do and start putting together testimonials, success stories, portfolios, and other forms of sharing what you do. Referrals are extremely important in getting clients, more so than social media, advertising, or marketing.
More importantly, doing this will get you in the right mind-frame that your brand is a part of your business and supports it, not the whole shebang. Doing this will also help you start building a base for your brand based on your own personal preferences and figuring out what you want your business to achieve and do for you in the future.
Learn everything you can about the people you want to work with
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