Different areas of online marketing

And how to utilize them within your brand to get in front of your ideal clients

Online marketing is an important part of any business. As someone who stays as far away from this as possible (while still running a business), I know enough about this to know why I want to avoid it. Having said that, I'm not avoiding all of it for a few different reasons. While I'm staying off social media, that's not the only way to do online marketing,

In my opinion, online marketing consists of 5 main areas to focus on. These areas can each be seen as a separate online presence, but I urge you to look at them all together. For example, SEO is most commonly referred to for sites, but the keywords can be used as hashtags on social media. Without further ado, here are the five areas of online marketing you need to know about.

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1. SEO (search engine optimization)

Search engine optimization involves complicated algorithms and using specific keywords and text to make sure your site has a better ranking on search engines. You want to make sure to know the basics of SEO and how to apply them to your website, in order to improve your online marketing strategy. The main thing to know when it comes to SEO is the importance of keywords. Use hashtags, repetition, and variation for what your product or service is and what it does.

1. Use SEO plug-ins or add-ons to your site to check everything is working right (ex. Yoast SEO)

2. Create new content on a regular, scheduled basis (ex. Post blog articles every month)

3. Share your information using hashtags on multiple social media platforms

My experience

Since I started my business I've been focusing on SEO. In fact, I used to offer SEO services when I first started for the simple reason that I have an educational background in writing, and writing to set guidelines can be really easy. As such, SEO is a big one for me and I check it regularly, especially with the optimization changes that happen, so I do keep an eye out on that - though I do use helpers/plugins to make my life easier.