Choosing the colours to represent your brand

And what they mean to both you and your audience

I’ve mentioned this before, but most entrepreneurs usually start off their business with the logo, colours, and fonts. And usually, none of them stick for very long, but the fastest one to change is colours. When we choose colours out of nowhere or based on our own likes and assumptions, they tend to change for various reasons such as our mood that day (no, seriously), the latest trends, idols, and even popular media (you have no idea how many red and gold logos I saw the year Iron Man came out)!

Most of the time, we choose colours based on our own likes. After all, we’re the one who is going to be looking at those colours every single day, right? Your clients may see the colours once or twice, but once they’re done working with you, they won’t care! This means, their opinion isn’t really that important, right? Wrong!

Yes, you can allow your own style and personal likes to influence your colour choices, but how are you going to draw your audience in? You want to attract them and colours and imagery are the first things to grab attention. So yes, you can go with your favourite colour, but be aware of the consequences.

And it is not only your audience that can influence your colour choices. Everything in your brand strategy has a say in what colours are going to represent your brand, draw an audience in, and convert that audience into paying clients.

Here is a very quick overview using the three sections of a brand strategy and each of their three parts.